Brand identity for THAT Creative Recruiter, a NY-based career coach specializing in guiding creative professionals through career transitions. With years of experience as a recruiter, the client launched her own practice to offer more personal, design-focused support.
The branding objective was to strike a balance between playful and modern, with a wordmark that emphasized communication and connection. Deliverables included a custom wordmark, brand guidelines, and a suite of print and social assets—all designed to build brand recognition and generate momentum at launch.
Branding
Illustration
Social Media
Adobe CC
